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Match the literacy level of your audience with your writing.

People with various levels of literacy participated in a series of user tests conducted by Electronic Ink's Angela Colter. According to the findings of her study, people with poor literacy levels struggle to

perform simple activities on websites with content written for readers with a high level of literacy.

Users of websites with low literacy requirements finished their jobs more quickly and without as much aggravation. That sounds rather clear-cut, no?

However, an unintended finding of this research was that users with high literacy levels also performed significantly better when the website's language was at a lower level.

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